Search engine marketing is buying ads in the search engines to promote your product, newsletter, website or an affiliate’s product. These are the blue ads you’ll see next to the search engine results in Google.

Level

Search engine marketing could be quite hard in competitive niches but if you find a good niche it’s easy to get traffic to your site. The downside is that you’ll have to pay for that traffic. In most cases you pay per click.

Amount of money to be made

You can earn a lot of money, but that will cost you a lot of money. The big trick of coarse is to find a way to spend the least money and make the most money out of it. This way you can invest huge amounts of money and make huge profits. But you can also loose huge amounts of money…

Amount of work

It doesn’t take a lot of time to set up a search engine marketing campaign. But you do have to find a good niche, a great product and the right keywords to promote it. This takes some time to figure out, but once you find a good niche you can get rich pretty quickly with some effort.

Skills

You’ll need skills like finding good keywords, finding good niches and finding good products, you’ll also need to learn what a good advertisement is and you need to research which ads convert the best. You’ll probably learn this by trial and error over time.

Timespan

It may take 15 minutes to find a wonderful niche with a great product or it might take you years, but once you find one you will be able to earn a really big load of money online.